The Colors of Social Media
Social media has infiltrated every aspect of daily life, and dentistry has embraced this new arena with open arms. They offer unique platforms for education, networking, and, most interestingly, self-promotion and business marketing. However, as with any new social construct, a lack of understanding and guidelines opens the possibility of many new dangers. This presentation will discuss the true colors of social media and how to navigate these new waters ethically, successfully, and professionally.
- Understand the dangers and benefits of social media for dental professionals
- Analyze and select best practice examples for social media usage
- Evaluate different social media platforms for adequate management
Joško Viskić is an associate professor at the Department of Fixed Prosthodontics, School of Dental Medicine, University of Zagreb. He graduated at the top of his class in 2008 and completed his PhD in 2015 from the same institution where he works today. He has authored numerous publications in national and international journals, with a recent emphasis on social media and professionalism in health care.
Prof Viskić is actively involved in continuing education, delivering lectures and participating in various international conferences in clinical restorative and implant dentistry, and social media professionalism. He has been serving as the president of the Croatian Society for Aesthetic Dental Medicine since 2018 and has been on the Board of Directors of SCAD since 2023.
